In branding, archetypes are a guiding path to deepen connections with audiences. These archetypes, drawn from the wellspring of human experience and storytelling, offer brands a powerful framework to craft their identities and narratives. They are not mere marketing tools but the echoes of our collective consciousness, the characters in the grand story of human...Read More

Artificial intelligence (AI) has emerged as a transformative force in numerous industries, and branding and marketing is no exception. With the rise of generative AI, which can revolutionize how organizations understand, engage, and connect with their target audience, create original content, and make informed decisions, organizations are harnessing its power to redefine their approach to...Read More

Concepts such as compassion and empathy, especially in the business and professional realm, are often associated with weakness. In our culture, kindness and compassion are commonly viewed as incompatible with and even detrimental to strong and effective leadership, an attitude that trickles down and defines the tone of businesses and organizations.Read More

Abstract Russian painter and art theorist Wassily Kandinsky in his 1910 book Concerning Spiritual in Art gave one of the most poetic definitions of art...Read More