By

olga weiss jacobs
White handmade paper sculpture of a fingerprint made from cut paper strips, symbolizing the unique soul of a brand
12
Nov

When AI Makes Everything Look the Same, Soul Becomes the Strategy

November 12, 2026ByIn, ,
Generative AI has made good-looking design almost effortless. When everyone can look good, the only thing that truly sets a brand apart is what it means.
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