Renowned quartz surface manufacturer Caesarstone entrusted our branding studio with a comprehensive rebranding mission for the US market. Our holistic approach spanned across various digital and print domains, enhancing Caesarstone’s presence and solidifying its bond with the target audience.
Delving deep into Caesarstone’s ethos, we art-directed and designed a cohesive communication program that stretched across digital and traditional platforms. This encompassed a broad spectrum – from comprehensive communication program designs, UX/UI, and print design to new product launches, influencer partnerships, social media, and everything in between; we help Caesarstone to connect with the end consumers and trade partners. The goal? Seamlessly align Caesarstone with both its end-users and industry partners.
Our collaborative efforts propelled Caesarstone to new branding horizons. By strategically focusing on enabling consumers, architects, and designers to envision transformative spaces, we reinforced Caesarstone’s reputation as a premier creator of elite surfaces.
Marrying creativity with data insight, we ensured Caesarstone messages resonated profoundly and appropriately across diverse platforms. From event promotions to contests, interactive sessions, blogs, influencer campaigns, and more, we turned Caesarstone US into a trending name in the quartz-surfacing digital realm.
Our curated influencer initiative for Caesarstone capitalized on the influence of industry designers, celebrities, and trendsetters. This approach expanded Caesarstone’s asset library and dramatically boosted its brand visibility among consumers and the architect/designer niche.
With Caesarstone’s product debut strategy in our hands, we art-directed and rolled out digital campaigns, creative touchpoints, and bespoke communications across both print and digital. From orchestrating launch events to spotlighting their innovative color collections, we ensured Caesarstone struck a chord with trade allies and homeowners alike.
