Pearlescence line of surfaces features a full range of expressive hues with a rhythmic vitality not found in standard surfaces. Created specifically for commercial interior design applications, the Pearlescence was devised to coordinate seamlessly with other materials, incorporating both contemporary and timeless color trends. 

We were responsible for introducing the line to the A+D industry, emphasizing their suitability for use in a commercial application, and continuing to establish Lamin-Art as a producer of the highest quality surface material on the market today. 

Our integrated strategy encompassed all aspects of the launch including creative direction, design, and execution of all print and digital advertising, the design of the brochures, creation of a sales training manual, website, and sampling tools. We also took the lead in crafting a comprehensive and integrated social media strategy for maximum reach across all channels.