When Infiniti Global, a renowned automotive brand, sought to expand its presence into new markets, they recognized the need for Global websites to effectively introduce their brand and core values. They entrusted us with creating websites that not only offered exceptional user experience but also truly embodied the essence of the Infiniti brand.



Designing a Captivating User Experience

To ensure an immersive and captivating user experience, we embarked on a design journey inspired by the power and beauty synonymous with the Infiniti Global brand. Our team meticulously crafted interactive websites that transcended the ordinary, creating an unforgettable digital experience for visitors.

Drawing inspiration from the sleek lines and innovative technology in Infiniti’s vehicles, we sought to represent these qualities on the websites visually. By carefully selecting captivating images that showcased the brand’s exceptional design, we captured the attention and imagination of users from the moment they arrived on the site.

Creating a Dynamic and Engaging Environment

To further engage visitors, we incorporated ambient sound that complemented the visual elements, enhancing the overall experience. The carefully curated soundscape immersed users in an environment that evoked a sense of elegance and sophistication, aligning perfectly with the brand’s identity.

Vibrant colors played a crucial role in conveying the energy and dynamism associated with the Infiniti Global brand. Our designers carefully selected visual elements harmonizing with the brand’s existing visual identity while adding a sense of vibrancy and excitement, ensuring that users would be captivated by the website’s visual appeal.

Reflecting the Brand’s Core Values

Beyond the aesthetics, it was essential for the websites to reflect the core values that define Infiniti Global authentically. Through innovative design elements and interactive features, we created an online experience that embodied the spirit of motion and progress, hallmarks of the Infiniti brand.

By integrating dynamic animations and smooth transitions throughout the websites, we established a sense of fluidity mirrored the experience of driving an Infiniti vehicle. These design choices captured users’ attention and conveyed the brand’s commitment to pushing boundaries.


Olga Weiss UX/UI
Olga Weiss Jacobs portfolio
Nondual Design Work