The trade show is one of the channels to showcase a new collection and attract specifiers for Lamin-Art. We supported our client to plan, design, organize, manage, and conduct follow-up activities for the trade shows, including:
We designed a new booth, that reflected a beautiful vision of sail with the fluid play of colors and forms. Selected and integrated new technology that helped to coordinate, and attract new leads. Carefully crafted strategy to promote the brand before, during, and after a trade show.
We developed and run creative onsite promotions and contests to provide opportunities for engagement and differentiation of Lamin-Art, along with lead qualification to maximize reach and exposure. Social media activation highlighted brand presence and media exposure throughout each trade show. The booth design won multiple awards.
